We are two moms connecting moms, communities and companies.

Posts tagged ‘bloggers’

Using LinkedIn for a Small Business Owner is ESSENTIAL #LinkedIn4Biz #LinkedMoms Chat Wed. March 4 at 8 pm

Using LinkedIn for a Small Business Owner is ESSENTIAL #LinkedIn4Biz #LinkedMoms Chat Wed. March 4 at 8 pm
Have you ever wondered about how to use LinkedIn properly?
I’m not talking about spamming people with ‘friend requests’ when you don’t even know the person.
I’m not talking about asking if you want to make thousands of dollars and only work four hours a week.
I’m not talking about posting a company as a actual personal profile.
I’m about how you, as a blogger and small business owner, can use LinkedIn to get more opportunities to write and work with leading brands.
It’s not a real social media platform you say.  Why would you think that? You are missing out on a great way to connect. It is a means to connect with people (that is social), it is away of sharing your knowledge and expertise (that is media) by being able to post on Pulse or as a status update.
LinkedIn is a direct line to those people that you may not necessarily find ‘on-line’ on a regular basis but they are important to you.  They are the brand managers, marketing managers, PR and advertising executives that work in agencies.  They are the people that make the decisions on how to spend their company’s marketing budgets.  They are busy people that are not necessarily on traditional social media channels (Twitter, Facebook, Pinterest) during the day. You can find these heavyweights online but they are more likely to be on LinkedIn.  For us bloggers, it is our job to be on all of these sites for hours upon hours each day.
I have been preaching the benefits of LinkedIn since 2009.  It is my ‘first love’ in social media and continues to be an important player in how I communicate my message to the world.  This is not a platform that you can ignore or simply have an account on without maintaining.
As other platforms, there is rhyme and reason as to how to use LinkedIn and we will be discussing the importance of being and using LinkedIn for Business.
I have set up many profiles for clients so that the maximize their SEO and exposure on LinkedIn.  I have also spoken at National Conferences and given workshops on LinkedIn.  I will be sharing nuggets of knowledge on Wednesday that will help you get active with LinkedIn.  As an added bonus, I will be giving away 3 LinkedIn Profile reviews valued at $125 each.
Join us on Wednesday March 4th at 8 pm EST, 7 pm CST, 5 PST by following the #LinkedMoms #LinkedIn4Biz on LinkedMoms Chat as we discuss the virtues of using LinkedIn to improved your presence on the the network of choice for professionals.
Please use the #LinkedMoms & #LinkedIn4Biz hashtags at the end of all of your tweets to be included in the chat and to be eligible to win a prize.

DATE: Wednesday, MARCH 4, 2015

8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)

Follow us on Twitter @LinkedMoms


@inkscrblr – Paula Schuck
@inkscrblr  on Facebook
@inkscrblr  on Instagram
@inkscrblr Blog

@DownshiftingPROMargarita Ibbott
@DownshiftingPRO on Facebook

@DownshiftingPRO on Instagram
@DownshiftingPRO Blog

Please share information about our Twitter Party.

RT@LinkedMoms- Join us for #LinkedMoms Chat w. @Inkscrblr & @DownshiftingPRO We are talking about #LinkedIn – Wed.Mar.4, 8 PM EST/5PM PST

RT@LinkedMoms Learn abt #LinkedIn best practices for small biz? Join #LinkedMoms Chat  Mar. 4 @ 8 pm EST  Prize = profile review $125 value
Margarita Ibbott ~ @DownshiftingPRO

Happy New Year and Our Hopes for 2015


Hello and Happy New Year to all of our friends and loyal brands we have worked with over this past two and a half years.  Hard to believe, but this will be our third year working together as Linked Moms community. We are so proud of this beautiful community we have built. We wanted to take a moment to say thank you to everyone who has been with us from the start and welcome to the newcomers who are excited about joining us this year. 2015 will be an amazing year for us!

twitter party hosts

These are a few of the brands and causes we have worked with in the past year.

Linked Moms (and Dads) are savvy and smart and they want information. We know our readers well and they are a passionate bunch who love to read. Linked Moms and Dads are somewhat nostalgic when it comes to certain brands like Kisko. Remember that twitter party over a year ago? It was a ton of fun. We are also a batch of informed consumers hungry for knowledge. We joined together to learn about Staples Canada’s back to school products last year. Our Linked Moms and Dads make smart choices with their money and they enjoy learning about new products. They love travelling and they really have big hearts.

twitter party hosts

twitter party hosts


One of our most successful chats was centred around tax season with our special guest, owner of Shoebox Be Gone dishing our thoughts on how to save money and maximize deductions for bloggers and self employed business people.

This past year, in 2014, we did several great twitter parties and chats. Some of the most memorable topics were focused on health care – infertility, adoption and poverty are incredibly close to the hearts of both Margarita Ibbott and myself (Paula Schuck). Paula travelled around the world and attended a media familiarization trip in Puerto Vallarta and then flew all over Colombia with World Vision Canada before chronicling the journey on her blog and then running World Vision Canada’s blogger outreach program, which culminated in a Linked Moms twitter party for their annual Christmas gift catalogue. You can read some of Paula’s World Vision Colombia posts here.

twitter party hosts


We are both Moms to kids with special needs. We have a wealth of knowledge about social media, bloggers, health, education and parenting. We both love to read and travel. This year we attended Blissdom together again. I also attended Blogher in California in the summer and I hit Mom 2.0 for the first time ever in May. We have some conferences and personal education opportunities to look forward to again this year. We hope to see some of you again and meet some of you in person for the first time.

In the summer we hosted a Simon and Schuster summer slide twitter party.


In the spring we did a constant group of health care related topics with several patients groups focused on raising awareness for infertility, IVF, adoption and EEVA1stBC. We are very committed to building a better world for children and our conversations on line are often centred on using social media for social good. That will never change here at Linked Moms. It is part of our mission and a huge part of each of our daily lives. In 2014, our year culminated in a meaningful gifts twitter party that helped amplify discussion about child poverty and the brilliant goals of World Vision Canada.


twitter party hosts

Twitter party hosts

In 2015 we plan to bring the same combination of smart topics and brands to our readers. When you join us, or hire us, you know you will get a well planned party with consistent promotions. You get the Linked Moms package. We are professional, passionate and dedicated.


For more information, or to book a time to talk about our packages you can contact Paula at


Otherwise follow us on line for more information. We love to share.

Follow us at Linked Moms on twitter

@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
DownshiftingPRO on Facebook
DownshiftingPRO Blog & Website

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog and website. 

LinkedMoms Anniversary


Happy Anniversary to our community of LinkedMoms!

Here I was (@inkscrblr) tinkering around today working out chat topics and doing routine blog maintenance when I spied that our welcome post here was written one year ago today. So, this is our anniversary and I felt it appropriate to take a quick trip down memory lane. Oh how far we’ve come since last year.

To be 100 % clear we started LinkedMoms concept well over one year ago, but our Linked Moms blog launched October 23, 2012! You can read our Linked Moms welcome post here. It gives you a glimpse of what we are about!

So much has happened in one year! We have some amazing fans and followers to thank for that!

Let’s recap shall we? We started with an idea – that Moms want to connect and share every week and we ran with it, every Wednesday. Some of our biggest, early supporters still chime in every week. We love each and every one of you for that. We are truly grateful. We have shared some deep topics – like special needs parenting. Margarita Ibbott and Paula Schuck are both parents to children with unique abilities and needs. So we get that. We always have and always will. We have talked about some simpler topics like conference planning, turkey recipes and fun ideas for summer day camps and travel options for families. We are always family friendly and will remain so forever. We have had some amazing weekly chats _ sometimes sponsored, sometimes just opportunities to connect and share. We have grown, given out prizes, built an audience, generated some campaigns and a few case studies along the way.@Inkscrblr and @DownshiftingPRO = @Linkedmoms

Several highlights jump out for LinkedMoms first year. We travelled together to sooo many conferences. We connected and enjoyed New York in 2012 and Chicago Blogher in 2013. We generated a gorgeous new photo above from Anna Epp Photography when she set up shop recently at Blissdom Canada in Toronto. We love it. What do you think?

We also hit a business high with several twitter parties. Two outstanding parties were Staples Canada in August 2013 and Kisko Freezies in May 2013. We have many more in the works. We did a quick blogger outreach program with StorageWorx London and we can’t ait to bring you more of these in the near future. So bloggers and brands get ready for a dynamite year two of blogging and connecting here on Linked Moms. Join us every Wednesday (unless otherwise noted) and we will talk, share strategies for business and life. We will continue to bring you more brands and prizes and more information to help you build a life that is meaningful, organized and sometimes even witty and poetic! As always please remember we are only as good as our audience and we very much look forward to hearing your thoughts about brands you love and ideas you want to explore.

For Brands: You can sponsor a chat, inquire about rates and training options. You can reach us easily here, or via either of our emails: inkscrblr@rogers.com or info@downshifting.ca Our reach is now over 8 million regularly.

LinkedMoms Business Partners and MODERATORS

Follow us on:

@Linkedmoms on Twitter

@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@DownshiftingPRO Blog

@DownshiftingPRO on YouTube

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog

We launched in 2012 early spring and have covered many topics:

  • Office and hope organizing
  • Work/life balance for parents
  • Time Management & Planners
  • Homeschooling
  • Back-to-school
  • A Gluten-Free Lifestyle
  • Pinterest
  • Craft
  • Virtual Book Clubs
  • Seasonal (Summer vacation, Thanksgiving, Halloween)
  • Summer activities
  • Blogger Conferences
  • Twitter Parties 101
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