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Using LinkedIn for a Small Business Owner is ESSENTIAL #LinkedIn4Biz #LinkedMoms Chat Wed. March 4 at 8 pm

Using LinkedIn for a Small Business Owner is ESSENTIAL #LinkedIn4Biz #LinkedMoms Chat Wed. March 4 at 8 pm
Have you ever wondered about how to use LinkedIn properly?
I’m not talking about spamming people with ‘friend requests’ when you don’t even know the person.
I’m not talking about asking if you want to make thousands of dollars and only work four hours a week.
I’m not talking about posting a company as a actual personal profile.
I’m about how you, as a blogger and small business owner, can use LinkedIn to get more opportunities to write and work with leading brands.
It’s not a real social media platform you say.  Why would you think that? You are missing out on a great way to connect. It is a means to connect with people (that is social), it is away of sharing your knowledge and expertise (that is media) by being able to post on Pulse or as a status update.
LinkedIn is a direct line to those people that you may not necessarily find ‘on-line’ on a regular basis but they are important to you.  They are the brand managers, marketing managers, PR and advertising executives that work in agencies.  They are the people that make the decisions on how to spend their company’s marketing budgets.  They are busy people that are not necessarily on traditional social media channels (Twitter, Facebook, Pinterest) during the day. You can find these heavyweights online but they are more likely to be on LinkedIn.  For us bloggers, it is our job to be on all of these sites for hours upon hours each day.
I have been preaching the benefits of LinkedIn since 2009.  It is my ‘first love’ in social media and continues to be an important player in how I communicate my message to the world.  This is not a platform that you can ignore or simply have an account on without maintaining.
As other platforms, there is rhyme and reason as to how to use LinkedIn and we will be discussing the importance of being and using LinkedIn for Business.
I have set up many profiles for clients so that the maximize their SEO and exposure on LinkedIn.  I have also spoken at National Conferences and given workshops on LinkedIn.  I will be sharing nuggets of knowledge on Wednesday that will help you get active with LinkedIn.  As an added bonus, I will be giving away 3 LinkedIn Profile reviews valued at $125 each.
Join us on Wednesday March 4th at 8 pm EST, 7 pm CST, 5 PST by following the #LinkedMoms #LinkedIn4Biz on LinkedMoms Chat as we discuss the virtues of using LinkedIn to improved your presence on the the network of choice for professionals.
Please use the #LinkedMoms & #LinkedIn4Biz hashtags at the end of all of your tweets to be included in the chat and to be eligible to win a prize.

DATE: Wednesday, MARCH 4, 2015

8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)

Follow us on Twitter @LinkedMoms


@inkscrblr – Paula Schuck
@inkscrblr  on Facebook
@inkscrblr  on Instagram
@inkscrblr Blog

@DownshiftingPROMargarita Ibbott
@DownshiftingPRO on Facebook

@DownshiftingPRO on Instagram
@DownshiftingPRO Blog

Please share information about our Twitter Party.

RT@LinkedMoms- Join us for #LinkedMoms Chat w. @Inkscrblr & @DownshiftingPRO We are talking about #LinkedIn – Wed.Mar.4, 8 PM EST/5PM PST

RT@LinkedMoms Learn abt #LinkedIn best practices for small biz? Join #LinkedMoms Chat  Mar. 4 @ 8 pm EST  Prize = profile review $125 value
Margarita Ibbott ~ @DownshiftingPRO

Join us on @LinkedMoms Chat – Wed. March 26 at 8 pm ET for #LinkedInForBloggers–You need to be there!


I have a passion for LinkedIn®.  Long before others understood the importance of networking on-line, I was preaching to the doubters.  LinkedIn® is a powerful networking platform.  So much so that every second two more people join LinkedIn®. With that kind of growing professional network it is no wonder that we find many brands and brand managers listed there.  Remember LinkedIn® has over 277 million global members.

Here is the thing, many bloggers have yet to discover the benefits of being on LinkedIn® feeling that it is not ‘social’ enough or that the platform does not welcome  mom or dad bloggers.  That is not true.  LinkedIn® helps expose you to potential clients (brands, PR firms/agencies or digital marketing types) that are looking for professionals.  So if you are a professional blogger that is always looking for opportunities, then you need to be on LinkedIn. 

If you are looking to connect and work with a particular brand, then you need to be on LinkedIn® just to be able to see if you are connected to someone that works in that company.  Working on the principal of six degrees of separation, you will be able to find someone that knows someone that works with someone that may be able to help you out.

Remember, as bloggers, we live in a very social world, but that does not mean that brand and marketing people are there.  They may be in a boardroom or office with little to connection to Facebook, Twitter or Instagram.  It also means that some owner and decision makers are to busy running their business and they just need to find you in a directory.  That is what LinkedIn® is: a worldwide professional directory.

If you want to know more about why blogger need to be on LinkedIn®, you can read my 5 Reasons Bloggers Need to be on LinkedIn post that I wrote for Type A Parent.  Please leave me a comment and let me know how you use LinkedIn®.


Once again in an effort to help our Blogger Community grow, we will be hosting a #LinkedIn4Blogger Chat.  Join me as I give you tips on working with LinkedIn® on #LinkedMoms Chat


8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)


LinkedMoms website


@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@DownshiftingPRO Blog

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog

You’re Missing Out – Why Bloggers Need to be on LinkedIn®.

I was recently asked to write a blog post for Type “A” Parent on why bloggers need to be on LinkedIn.  I wanted to share this post with my LinkedMoms community.  I hope you enjoy it…



I have been on LinkedIn since 2009.  I have had a love affair with this particular platform long before many people got their first invite to connect.  I have tried, in vain, for years to preach the gospel of LinkedIn… It has not been easy but with over 225 million users in every country in the world, I know I was right in sticking to this platform.  When I joined, there were 50 million members.  I know that because when I started to do presentations about the virtues of LinkedIn  those were the numbers I quoted.

No so any more, LinkedIn has matured into a professional networking and social media platform that has more than 2 members join every second… yes, every second.

Why do I like LinkedIn?  Because you can see everything about me in one quick snapshot:  my picture, my name, the ‘many’ hats that I wear, my location, my current place of employment and most importantly, my personal URL.  It is my calling card… without having to hand out a business card.  All my contact information and links to my blog etc.  are all right here. In one spot.


I am amazed to this day how many bloggers are not on LinkedIn®. 

“I don’t get it”

“Its just for business people”

“Its not really a social network”

“I’m on there but I’m not sure what to do”

Here is my pitch to all of you blogger to get on LinkedIn® as soon as you can.

  1. It is where professionals are.  Your a professional aren’t you?  By this I mean that not only are professional bloggers to be found on LinkedIn so are those that we want to do business with: PR firms, agencies and BRANDS.  No self respecting brand is not on LinkedIn®.  You can find all those contacts that were eluding you.

    Below I have typed in PR Firm New York. First it will list all my 1st connections then, my second connections.  That means I could find someone that is currently working with a PR firm in my group of ‘business’ friends or colleagues.


  2. LinkedIn is a one stop shopping platform for clients.  How so? You can have your website, blog, twitter handle (s), Facebook page, Pinterest and Instagram accounts all listed in one place. 

    “Why wouldn’t they just go to my blog?” Some of the contacts that you find on LinkedIn may ONLY BE on LinkedIn.  They may not be on Twitter, Facebook or Instagram.  “Well, I don’t need them then”… Wrong. You need for those that have the power to approve your brand ambassador application, your blogger outreach contribution to review your client list to find you on LinkedIn because it is the professional networking platform.  

  3. The SEO capabilities are astounding.  LinkedIn comes up in the top 3 spots when you Google yourself… Go ahead try it. If you are on LinkedIn®, Google will list your LinkedIn profile at the top of the page.  Why? Because LinkedIn works very hard at providing great SEO for its members.


  4. You can become an expert in your field by sharing great content on LinkedIn.  Maybe it is content from your blog or an article that you share about how bloggers should be compensated or an article about the benefits or working with bloggers.  You can be that voice that people listen to in regards to blogging (or social media or organizing or travel) on this professional network.

    One of the ways that potential clients can see your talents is when people endorse you for the skills that you have listed.  If you are an expert on Blogging, Facebook, Social Networking etc. clients can see how your professional network see you: as an expert in your field.  If you look at my skills and endorsements below, you will see that my strengths are in blogging, speaking and even professional organizing.  Clearly skills, I want to emphasize for those future opps.


  5. Lastly, you can have recommendations that will make your profile shine!  I have landed more then one speaking engagement because I have sent potential clients to my LinkedIn profile where they can see the recommendations that I have received from verifiable sources (i.e. a LinkedIn Connections).  Why is this important? Because those potential clients (brands & PR firms alike), can see for themselves who you have worked with and what great things they say about your professionalism, integrity, creativity, reliability… you see where I am going with all of this, right?


    Recommendations are golden and no there social network has that kind of pull.  It is a waste not to take advantage.

If you are serious about being a professional blogger and want to grow your network, make sure to fill out your profile and ask to connect with your new contacts via LinkedIn.  Any time someone wants to work with you, they’ll have YOUR information close at hand in their LinkedIn Contacts/Network.  They can recall your face by seeing your picture and they can review who you are and what you are good at. 

If you are a blogger, you need to be on  LinkedIn.

LinkedIn is a registered trademark of LinkedIn Corporation.  All photo images have been taken directly from Margarita Ibbott’s LinkedIn profile.

LinkedMoms Anniversary


Happy Anniversary to our community of LinkedMoms!

Here I was (@inkscrblr) tinkering around today working out chat topics and doing routine blog maintenance when I spied that our welcome post here was written one year ago today. So, this is our anniversary and I felt it appropriate to take a quick trip down memory lane. Oh how far we’ve come since last year.

To be 100 % clear we started LinkedMoms concept well over one year ago, but our Linked Moms blog launched October 23, 2012! You can read our Linked Moms welcome post here. It gives you a glimpse of what we are about!

So much has happened in one year! We have some amazing fans and followers to thank for that!

Let’s recap shall we? We started with an idea – that Moms want to connect and share every week and we ran with it, every Wednesday. Some of our biggest, early supporters still chime in every week. We love each and every one of you for that. We are truly grateful. We have shared some deep topics – like special needs parenting. Margarita Ibbott and Paula Schuck are both parents to children with unique abilities and needs. So we get that. We always have and always will. We have talked about some simpler topics like conference planning, turkey recipes and fun ideas for summer day camps and travel options for families. We are always family friendly and will remain so forever. We have had some amazing weekly chats _ sometimes sponsored, sometimes just opportunities to connect and share. We have grown, given out prizes, built an audience, generated some campaigns and a few case studies along the way.@Inkscrblr and @DownshiftingPRO = @Linkedmoms

Several highlights jump out for LinkedMoms first year. We travelled together to sooo many conferences. We connected and enjoyed New York in 2012 and Chicago Blogher in 2013. We generated a gorgeous new photo above from Anna Epp Photography when she set up shop recently at Blissdom Canada in Toronto. We love it. What do you think?

We also hit a business high with several twitter parties. Two outstanding parties were Staples Canada in August 2013 and Kisko Freezies in May 2013. We have many more in the works. We did a quick blogger outreach program with StorageWorx London and we can’t ait to bring you more of these in the near future. So bloggers and brands get ready for a dynamite year two of blogging and connecting here on Linked Moms. Join us every Wednesday (unless otherwise noted) and we will talk, share strategies for business and life. We will continue to bring you more brands and prizes and more information to help you build a life that is meaningful, organized and sometimes even witty and poetic! As always please remember we are only as good as our audience and we very much look forward to hearing your thoughts about brands you love and ideas you want to explore.

For Brands: You can sponsor a chat, inquire about rates and training options. You can reach us easily here, or via either of our emails: inkscrblr@rogers.com or info@downshifting.ca Our reach is now over 8 million regularly.

LinkedMoms Business Partners and MODERATORS

Follow us on:

@Linkedmoms on Twitter

@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@DownshiftingPRO Blog

@DownshiftingPRO on YouTube

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog

We launched in 2012 early spring and have covered many topics:

  • Office and hope organizing
  • Work/life balance for parents
  • Time Management & Planners
  • Homeschooling
  • Back-to-school
  • A Gluten-Free Lifestyle
  • Pinterest
  • Craft
  • Virtual Book Clubs
  • Seasonal (Summer vacation, Thanksgiving, Halloween)
  • Summer activities
  • Blogger Conferences
  • Twitter Parties 101
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