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Archive for March, 2014

Join us on @LinkedMoms Chat – Wed. March 26 at 8 pm ET for #LinkedInForBloggers–You need to be there!

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I have a passion for LinkedIn®.  Long before others understood the importance of networking on-line, I was preaching to the doubters.  LinkedIn® is a powerful networking platform.  So much so that every second two more people join LinkedIn®. With that kind of growing professional network it is no wonder that we find many brands and brand managers listed there.  Remember LinkedIn® has over 277 million global members.

Here is the thing, many bloggers have yet to discover the benefits of being on LinkedIn® feeling that it is not ‘social’ enough or that the platform does not welcome  mom or dad bloggers.  That is not true.  LinkedIn® helps expose you to potential clients (brands, PR firms/agencies or digital marketing types) that are looking for professionals.  So if you are a professional blogger that is always looking for opportunities, then you need to be on LinkedIn. 

If you are looking to connect and work with a particular brand, then you need to be on LinkedIn® just to be able to see if you are connected to someone that works in that company.  Working on the principal of six degrees of separation, you will be able to find someone that knows someone that works with someone that may be able to help you out.

Remember, as bloggers, we live in a very social world, but that does not mean that brand and marketing people are there.  They may be in a boardroom or office with little to connection to Facebook, Twitter or Instagram.  It also means that some owner and decision makers are to busy running their business and they just need to find you in a directory.  That is what LinkedIn® is: a worldwide professional directory.

If you want to know more about why blogger need to be on LinkedIn®, you can read my 5 Reasons Bloggers Need to be on LinkedIn post that I wrote for Type A Parent.  Please leave me a comment and let me know how you use LinkedIn®.

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Once again in an effort to help our Blogger Community grow, we will be hosting a #LinkedIn4Blogger Chat.  Join me as I give you tips on working with LinkedIn® on #LinkedMoms Chat

DATE:
WEDNESDAY, MARCH 26, 2014

TIME:
8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)

HOSTED:
@Linkedmoms

LinkedMoms website

MODERATORS

@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@DownshiftingPRO Blog

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog

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You’re Missing Out – Why Bloggers Need to be on LinkedIn®.

I was recently asked to write a blog post for Type “A” Parent on why bloggers need to be on LinkedIn.  I wanted to share this post with my LinkedMoms community.  I hope you enjoy it…

 

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I have been on LinkedIn since 2009.  I have had a love affair with this particular platform long before many people got their first invite to connect.  I have tried, in vain, for years to preach the gospel of LinkedIn… It has not been easy but with over 225 million users in every country in the world, I know I was right in sticking to this platform.  When I joined, there were 50 million members.  I know that because when I started to do presentations about the virtues of LinkedIn  those were the numbers I quoted.

No so any more, LinkedIn has matured into a professional networking and social media platform that has more than 2 members join every second… yes, every second.

Why do I like LinkedIn?  Because you can see everything about me in one quick snapshot:  my picture, my name, the ‘many’ hats that I wear, my location, my current place of employment and most importantly, my personal URL.  It is my calling card… without having to hand out a business card.  All my contact information and links to my blog etc.  are all right here. In one spot.

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I am amazed to this day how many bloggers are not on LinkedIn®. 

“I don’t get it”

“Its just for business people”

“Its not really a social network”

“I’m on there but I’m not sure what to do”

Here is my pitch to all of you blogger to get on LinkedIn® as soon as you can.

  1. It is where professionals are.  Your a professional aren’t you?  By this I mean that not only are professional bloggers to be found on LinkedIn so are those that we want to do business with: PR firms, agencies and BRANDS.  No self respecting brand is not on LinkedIn®.  You can find all those contacts that were eluding you.

    Below I have typed in PR Firm New York. First it will list all my 1st connections then, my second connections.  That means I could find someone that is currently working with a PR firm in my group of ‘business’ friends or colleagues.

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  2. LinkedIn is a one stop shopping platform for clients.  How so? You can have your website, blog, twitter handle (s), Facebook page, Pinterest and Instagram accounts all listed in one place. 

    “Why wouldn’t they just go to my blog?” Some of the contacts that you find on LinkedIn may ONLY BE on LinkedIn.  They may not be on Twitter, Facebook or Instagram.  “Well, I don’t need them then”… Wrong. You need for those that have the power to approve your brand ambassador application, your blogger outreach contribution to review your client list to find you on LinkedIn because it is the professional networking platform.  

  3. The SEO capabilities are astounding.  LinkedIn comes up in the top 3 spots when you Google yourself… Go ahead try it. If you are on LinkedIn®, Google will list your LinkedIn profile at the top of the page.  Why? Because LinkedIn works very hard at providing great SEO for its members.

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  4. You can become an expert in your field by sharing great content on LinkedIn.  Maybe it is content from your blog or an article that you share about how bloggers should be compensated or an article about the benefits or working with bloggers.  You can be that voice that people listen to in regards to blogging (or social media or organizing or travel) on this professional network.

    One of the ways that potential clients can see your talents is when people endorse you for the skills that you have listed.  If you are an expert on Blogging, Facebook, Social Networking etc. clients can see how your professional network see you: as an expert in your field.  If you look at my skills and endorsements below, you will see that my strengths are in blogging, speaking and even professional organizing.  Clearly skills, I want to emphasize for those future opps.

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  5. Lastly, you can have recommendations that will make your profile shine!  I have landed more then one speaking engagement because I have sent potential clients to my LinkedIn profile where they can see the recommendations that I have received from verifiable sources (i.e. a LinkedIn Connections).  Why is this important? Because those potential clients (brands & PR firms alike), can see for themselves who you have worked with and what great things they say about your professionalism, integrity, creativity, reliability… you see where I am going with all of this, right?

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    Recommendations are golden and no there social network has that kind of pull.  It is a waste not to take advantage.

If you are serious about being a professional blogger and want to grow your network, make sure to fill out your profile and ask to connect with your new contacts via LinkedIn.  Any time someone wants to work with you, they’ll have YOUR information close at hand in their LinkedIn Contacts/Network.  They can recall your face by seeing your picture and they can review who you are and what you are good at. 

If you are a blogger, you need to be on  LinkedIn.


LinkedIn is a registered trademark of LinkedIn Corporation.  All photo images have been taken directly from Margarita Ibbott’s LinkedIn profile.

#LinkedMom Chat tackles TAXES–with Guest Angele Lafond of @ShoeboxBeGone Mar. 5 – 8 pm ET.–There will be Prizes

Angele Lafond pictureLinkedMoms could NOT be more excited!  We have manage to secure a ‘rock star’ for bloggers. Angele Lafond is a blogger, entrepreneur and tax specialist for bloggers.  As the CEO of HotMESS Consulting, Owner of Shoebox-Be-Gone Bookkeeping Solutions she bring extensive knowledge on tax and financial issues that is applicable to bloggers.

Paula and I first met Angele when she was a session leader at Blissdom Canada in October.  We loved her direct, no nonsense approach to taxes and finances. She was very  helpful and we know that she can help you understand what Bloggers need to do to make sure they are in line with CRA (Canada Revenue Agency).

If you are starting to think about your 2013 Tax Returns you have to join us.  Angele has been gracious enough to donate 3 Ultimate Shoebox packages (Original OR Blogger’s edition).  Each is a $60 value!

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This put’s Angele’s philosophy in a nutshell (from her aboutme.com profile): 

“Forget everything you think you know about accountants – my distinct approach to the often dry world of tax law and accounting is both engaging and informative. I am the Founder of Shoebox-Be-Gone and the creator of Shoebox Parties™ – a revolution in business bookkeeping. I am the leading expert in blogging and taxes.

I bring a fresh take on accounting, finances, and entrepreneurship; I have been speaking for 15 years and current topics include taxes, leadership, self-motivation, and the power of YOUR influence. My wealth of knowledge and experience as well as humour and anecdotes are sure to engage any crowd.”

Parenting Blog: Domestique Manager: Parenting, Wifing, Living

Business Blog: Making Cents of Business: Bookkeeping Made Easy

Please join us for this very important and fact filled hour on #LinkedMomsTaxes:

DATE:
WEDNESDAY, MARCH 5, 2014

TIME:
8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)

HOSTED:
@Linkedmoms

LinkedMoms website

GUEST:

@ShoeboxBeGone – Angele Lafond

Shoebox Be Gone on Facebook
Shoebox Be Gone Blog

MODERATORS

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog

@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@DownshiftingPRO Blog

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